Andrew Sternthal

Practical AI for go-to-market operators.

I've spent twenty-five years building revenue functions inside companies that get bought. Founding team at CDNOW. SVP Sales and BD at ActionX through its acquisition by Xaxis (WPP). Today I'm building tools at Star Valley Labs and working with operators through Star Valley Group.

Open to full-time and fractional roles
Founding team
CDNOWFirst commerce on the open web
SVP Sales & BD
ActionXAcquired by Xaxis (WPP)
Building
Star Valley LabsPractical AI workflow products
Advising
Star Valley GroupFractional GTM & BD
01 / Products

Star Valley Labs builds practical AI workflow products.

HeardUp Live pilot

An SMS-based staff communication and engagement platform for restaurants. Lightweight messaging, points, weekly leaderboards that reset Monday at 5 AM. Built for the rhythm of a working kitchen, not another dashboard.

Stack: Next.js, Supabase, Telnyx, Vercel. In active pilot with operators now.

46
Employees
890
Shifts
2,478
Texts
300
Clock-ins
112K+
Minutes tracked
Live pilot data · Restaurant ops · SMS-first
AfterHoursAgent Live

Voice AI receptionist for small businesses after hours.

SubFinder Pilot-ready

Automated substitute teacher coverage for schools.

Hot Soup In development

CPG buyer follow-up that actually closes the loop.

RevText In development

SMS commerce for operators who live in text threads.

02 / Advisory

Star Valley Group works with operators on what's next.

Selective fractional and project work with founders and revenue leaders. I'm useful when the problem is: we know we need to ship a real GTM motion, and we don't have time to learn it from scratch.

Typical engagements are scoped, time-boxed, and tied to a specific outcome rather than a retainer.

  • Go-to-market strategy
  • Sales infrastructure
  • BD & partnerships
  • AI in revenue workflows
  • Sales hiring & ramp
  • Pipeline diagnostics
Selected past engagements
DreamIt Ventures · 1776 · Phenom People · Without A Box · Eating Europe · Fairing · Orita
03 / Currently

Open to the right thing.

  • Full-time Senior GTM, BD, or revenue leadership at a company building something worth building.
  • Fractional Project or part-time engagements with founders who want to compress the GTM learning curve.
  • Open call Always happy to talk to people building interesting things, even if there's no role in it.